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The wisdom hasn’t eluded big businesses with millions of dollars exchanging hands when creative agencies design brand logos for various large companies. From airlines to apparels, designing the right logo has always merited special budget allocation.  And so should small businesses online.  Certainly not in the same magnitude as what California-based Landor and Associates might ask, but the point is, to allot sufficient time, resources and brain power to get your business or brand logos right. 

Make your logos unique, simple and memorable.  Everyone knows the Nike logo or the GAP logo.  Nothing extraordinary, but they bring memorable imagery to latch on the product.  That means letting the consumer get a handle on the logo to mean only one thing – your product. 
Like when you see a Nike logo, even without the name, you know right away it’s a Nike.  Online logos are actually easier to execute as a simple graphics tool will do.  The key is spending the time, effort and some bucks to get to it done right, preferably with a professional logo designer.